Product Design

F5DS - F5 Design System

DIRECTOR OF DESIGN & OPERATIONS | F5

I spearheaded the formation of the F5 design system team, overseeing talent acquisition, mentorship, and strategic planning for designers and engineers. Collaborating closely with UX designers and UI engineers, we standardized brand themes and styles, developing 44 components, 181 icons, and many interactive patterns.

Prioritizing accessibility and usability, I led efforts to implement design standards and best practices for our suite of SaaS cybersecurity products, ensuring strategic alignment and operational excellence.

F5 Design System

Ad Builder
AvaTax - Returns for Small Business

PRINCIPAL PRODUCT DESIGNER | AVALARA

Returns for Small Business is a B2B SaaS application built for small businesses to easily manage prep and file sales tax returns and track economic nexus with greater accuracy. I designed an additional solution for small accounting firms to manage mutliple companies sales returns.


Creative Explorer

DIRECTOR OF PRODUCT DESIGN | NEW ENGEN

Creative Explorer is a B2B SaaS application created to help Marketing Teams with their digital ad campaigns. It provides users with the ability to both analyze performance and take action on their ads that have been published to the different platforms such as; Facebook & Google Display Network.

New Engen Creative Explorer

Ad Builder
Social Media Ad Builder

DIRECTOR OF PRODUCT DESIGN | NEW ENGEN

New Engen's Social Media Ad Builder is a B2B SaaS application that allows Marketing Managers to replicate their Ad Creatives across multiple platforms with an unlimited amount of variants, so they can easily test for what's performing best and make improvements as needed.


Ad Testing Analytics &
Spend Tracker

DIRECTOR OF PRODUCT DESIGN | NEW ENGEN

New Engen's B2B analytic tools provide Marketing Teams with high-level and detailed insights into their campaign spending, allowing user's to spot trends and monitor budget pacing, so they can make adjustments and accurately report status up the chain.

New Engen Creative Explorer

CONNECT Explorer
CONNECT EXPLORER

SR. UX DESIGN MANAGER | EAGLEVIEW

CONNECTExplorer is a B2B SaaS application that allows users to view a database of current and historical imagery.
  • Searching, retrieving, and displaying property imagery
  • Measuring distance, area, height, elevation, and slope of objects on ortho & oblique imagery
  • Superimpose visual GIS content onto imagery


3D PROPERTY REPORTS

SR. UX DESIGN MANAGER | EAGLEVIEW

EagleView 3D Measurements are derived from high-resolution aerial imagery of buidlings and properties, and use proprietary software to extract the precise measurements into a 3D model.

I led the UX Team on the design of an e-commerce platform for ordering 3D Measurement Reports, and the subsequent visual presentation of the report data.

EV Measurements

EV Mobile App
EAGLEVIEW MOBILE APP

SR. UX DESIGN MANAGER | EAGLEVIEW

I led the UX Team on the design of the B2B e-commerce EagleView Mobile App with the main goal of allowing users to order EagleView 3D Measurement Reports while out in the field.
  • Quickly see key measurements at a glance
  • Upload additional property photos, add notes and annotations
  • Manage orders in a simplified dashboard


CONSTRUCT

SR. UX DESIGN MANAGER | EAGLEVIEW

CONSTRUCT is a B2B SaaS appliction designed to help construction companies and hardware stores quickly estimate the accurate cost of jobs and fulfill material orders once their bid is accepted.

By connecting EagleView 3D measurement data with national construction store pricing databses, we are able to automatically calculate the precise material quantities needed for repairs and new construction.

EV CONSTRUCT




EV Personas
EAGLEVIEW PERSONAS

SR. UX DESIGN MANAGER | EAGLEVIEW

EagleView serves mutltiple industries with several unique products in each. I drove the creation of a user persona set, and was responsible for identifying and prioritizing all users of EagleView products and conducting thorough research, using both quantative and qualitative data.


ONSITE

SR. UX DESIGN MANAGER | EAGLEVIEW

EagleView's B2B OnSite SaaS tool was created to help insurance adjusters analyze properties before and after storms without having to perform a field inspection. EagleView OnSite allows users to:
  • View and edit pre- and post event images
  • See drone flight path for recording photos
  • Mark areas of concern and see those already annotated
  • Generate measurement data for claims

EagleView Onsite

EV EagleVision
EAGLEVISION

SR. UX DESIGN MANAGER | EAGLEVIEW

EAGLEVISION is a SaaS application that overlays weather events with property imagery and data. Following a catastrophic weather event, insurance carriers may be inundated with thousands of property insurance claims stemming from a single ZIP code. They needed a tool that helps extract crucial information as easily as possible, so they can triage the best use of their resources.


CONNECT 360

SR. UX DESIGN MANAGER | EAGLEVIEW

CONNECT 360 is a B2B SaaS application that provides multiples 3D views of both the inside and outside of buildings. The tools is designed for use by Public Safety professionals for:
  • Managing a planned event or routing a complex evacuation plan
  • Investigating a property prior to serving a high-risk warrant
  • Searching for the closest fire hydrant to a structure
  • Conducting a virtual inspection or training exercise

CONNECT 360

Mobile Assessment
MOBILE ASSESSMENT

SR. UX DESIGN MANAGER | EAGLEVIEW

MOBILE ASSESSMENT is designed to facilitate fair and equitable assessments by allowing property appraisers to view and identify changes to parcels using aerial imagery.
  • View building outlines and change analysis data
  • Compare building outlines for recent and historical imagery using dual-pane analysis.
  • Sketch in the field and then sync with existing CAMA databases
  • Managing permissions and GIS content


WINDOWS SERVER 2012

SR. UX PM & DESIGNER | MICROSOFT

Server Manager was redesigned with an emphasis on easing management of multiple servers, and uses the award-winning Metro user interface. I worked with a team of designers on key features and was responsible for managing design reviews, usability and visual design milestones.
Features included:
  • File Sharing
  • Remote Desktop Services
  • Canvas
  • Wizard
  • Console
  • Task Manager
  • Help
  • Microsoft Server 8

    Let's Work Together!

    I am currently based in Seattle.
    I love to travel and can meet you anywhere in the world.