Product Design
Amazon Seller Central
Constellation: Built an AI driven confidence scoring system that streamlined approvals and ensured compliance across content workflows.
Beehive: Consolidated feedback across sources into actionable insights for sellers and stakeholders.
Seller Central Mobile: Launched an updated Seller Central News experience through a strict cross functional review with engineering, product, and Bar Raisers.
Delivered stakeholder ready artifacts for Accessibility (A11y) and executive level reviews.
PRINCIPLE PRODUCT DESIGN CONSULTANT | AMAZON
Elevated Amazon Seller Central by leading design across three products: Constellation, an AI driven content and publishing tool; Beehive, a feedback insights tool; and native Seller Central mobile improvements.
Amazon, Books & Kindle App
SR. PRODUCT DESIGN CONSULTANT | AMAZON
Defined, evolved, and maintained the scalable Bookmark design system for Amazon Kindle and Books shopping experiences, ensuring seamless and accessible UX across all devices. Partnered with designers, engineers, and stakeholders to establish best practices, document specifications, and drive efficiency, consistency, and engineering alignment.
F5DS - F5 Design System
Prioritizing accessibility and usability, I led efforts to implement design standards and best practices for our suite of SaaS cybersecurity products, ensuring strategic alignment and operational excellence.
PRINCIPLE DESIGNER & OPERATIONS DIRECTOR | F5
I spearheaded the formation of the F5 design system team, overseeing talent acquisition, mentorship, and strategic planning for designers and engineers. Collaborating closely with UX designers and UI engineers, we standardized brand themes and styles, developing 44 components, 181 icons, and many interactive patterns.Prioritizing accessibility and usability, I led efforts to implement design standards and best practices for our suite of SaaS cybersecurity products, ensuring strategic alignment and operational excellence.
Avalara, Returns for Small Business, Returns for Accountants
PRINCIPAL PRODUCT DESIGNER | AVALARA
Returns for Small Business is a B2B SaaS application built for small businesses to easily manage prep and file sales tax returns and track economic nexus with greater accuracy. I designed an additional solution for small accounting firms to manage mutliple companies sales returns.
Creative Explorer
DIRECTOR OF PRODUCT DESIGN | NEW ENGEN
Creative Explorer is a B2B SaaS application designed to assist Marketing Teams with their digital ad campaigns. It leverages AI and ML insights to provide users with the ability to both analyze performance and take action on their ads across various platforms, including Facebook & Google Display Network. This empowers teams to optimize their campaigns effectively based on advanced data-driven recommendations.
Social Media Ad Builder
DIRECTOR OF PRODUCT DESIGN | NEW ENGEN
New Engen's Social Media Ad Builder is a B2B SaaS application that allows Marketing Managers to replicate their Ad Creatives across multiple platforms with an unlimited amount of variants, so they can easily test for what's performing best and make improvements as needed.
Ad Testing Analytics &
Spend Tracker
Spend Tracker
DIRECTOR OF PRODUCT DESIGN | NEW ENGEN
New Engen's B2B analytic tools harness the power of Machine Learning to provide marketing teams with both high-level and detailed insights into their campaign spending. These advanced tools enable users to spot trends, monitor budget pacing, and receive actionable recommendations, allowing them to make precise adjustments and accurately report status up the chain.
CONNECT EXPLORER
SR. UX DESIGN MANAGER | EAGLEVIEW
CONNECT Explorer is a B2B SaaS application that allows users to view a database of current and historical imagery.- Searching, retrieving, and displaying property imagery
- Measuring distance, area, height, elevation, and slope of objects on ortho & oblique imagery
- Superimpose visual GIS content onto imagery
3D PROPERTY REPORTS
I led the UX Team on the design of an e-commerce platform for ordering 3D Measurement Reports, and the subsequent visual presentation of the report data.
SR. UX DESIGN MANAGER | EAGLEVIEW
EagleView 3D Measurements are derived from high-resolution aerial imagery of buidlings and properties, and use proprietary software to extract the precise measurements into a 3D model.I led the UX Team on the design of an e-commerce platform for ordering 3D Measurement Reports, and the subsequent visual presentation of the report data.
EAGLEVIEW MOBILE APP
SR. UX DESIGN MANAGER | EAGLEVIEW
I led the UX Team on the design of the B2B e-commerce EagleView Mobile App with the main goal of allowing users to order EagleView 3D Measurement Reports while out in the field.- Quickly see key measurements at a glance
- Upload additional property photos, add notes and annotations
- Manage orders in a simplified dashboard
CONSTRUCT
By connecting EagleView 3D measurement data with national construction store pricing databses, we are able to automatically calculate the precise material quantities needed for repairs and new construction.
SR. UX DESIGN MANAGER | EAGLEVIEW
CONSTRUCT is a B2B SaaS appliction designed to help construction companies and hardware stores quickly estimate the accurate cost of jobs and fulfill material orders once their bid is accepted.By connecting EagleView 3D measurement data with national construction store pricing databses, we are able to automatically calculate the precise material quantities needed for repairs and new construction.
EAGLEVIEW PERSONAS
SR. UX DESIGN MANAGER | EAGLEVIEW
EagleView serves mutltiple industries with several unique products in each. I drove the creation of a user persona set, and was responsible for identifying and prioritizing all users of EagleView products and conducting thorough research, using both quantative and qualitative data.
ONSITE
SR. UX DESIGN MANAGER | EAGLEVIEW
EagleView's B2B OnSite SaaS tool was created to help insurance adjusters analyze properties before and after storms without having to perform a field inspection. EagleView OnSite allows users to:- View and edit pre- and post event images
- See drone flight path for recording photos
- Mark areas of concern and see those already annotated
- Generate measurement data for claims
EAGLEVISION
SR. UX DESIGN MANAGER | EAGLEVIEW
EAGLEVISION is a SaaS application that overlays weather events with property imagery and data, utilizing machine learning algorithms to accurately determine the intersections and visualize the information. Following a catastrophic weather event, insurance carriers may be inundated with thousands of property insurance claims stemming from a single ZIP code. They needed a tool that efficiently extracts crucial information, enabling them to triage resources effectively.
CONNECT 360
SR. UX DESIGN MANAGER | EAGLEVIEW
CONNECT 360 is a B2B SaaS application that provides multiples 3D views of both the inside and outside of buildings. The tools is designed for use by Public Safety professionals for:- Managing a planned event or routing a complex evacuation plan
- Investigating a property prior to serving a high-risk warrant
- Searching for the closest fire hydrant to a structure
- Conducting a virtual inspection or training exercise
MOBILE ASSESSMENT
SR. UX DESIGN MANAGER | EAGLEVIEW
MOBILE ASSESSMENT is designed to facilitate fair and equitable assessments by allowing property appraisers to view and identify changes to parcels using aerial imagery.- View building outlines and change analysis data
- Compare building outlines for recent and historical imagery using dual-pane analysis.
- Sketch in the field and then sync with existing CAMA databases
- Managing permissions and GIS content
WINDOWS SERVER 2012
Features included:
File Sharing
Remote Desktop Services
Canvas
Wizard
Console
Task Manager
Help
SR. UX PM & DESIGNER | MICROSOFT
Server Manager was redesigned with an emphasis on easing management of multiple servers, and uses the award-winning Metro user interface. I worked with a team of designers on key features and was responsible for managing design reviews, usability and visual design milestones.Features included:
RAZORFISH - ATLAS SOLUTIONS
Atlas Advertiser Solutions 2002
UX Designer for one of the pioneering ad-serving software companies, Atlas. A SaaS platform designed for marketers and ad agencies to plan, manage, and measure digital ad campaigns across the web. As the sole designer, I led both interaction and visual design, crafting intuitive workflows and user interfaces that simplified the complex processes of ad placement and optimization, ultimately improving efficiency and campaign performance for users.